Membership Site Participation

If you are just setting up a membership site, your challenges are technology, payment, hosting and membership site setup.

Once you get past that, and by no means is that easy for new people, you have a couple of additional issues.

Marketing a Membership Site

Marketing your membership site is essential to your success.  You may feel proud of finally launching your membership site – but if no one finds out about it, you will not be proud for long because you will be the only member of your membership site.

  • Do not assume that your marketing site, no matter how good, will create members.  You need a membership site marketing plan.
  • Promote your membership site every day.  There are a lot of ways to promote your membership site online.
  • Don’t assume 3% of china will buy your membership site.  If you are a new entrepreneur, this is for you.  A common error people make in a marketing plan for membership sites or any other product is that they will look at the big market and then say, “I just want 1%” – Come on and get real.  Look at your market and ask yourself – “how many of these people in this market can I reach 5 times with my marketing budget?”   That is a more realistic number.

Membership Site Participation

This is the other thing that will annoy you the first time you start a membership site.  Many of the members of your membership site will not participate, or even use the membership site.

  • Know that it is coming and don’t be dissapointed.  People join because they like the idea, but they sometime do not take action.  For that reason they stay in but do not use it.
  • Members may hit a stumbling block in your membership site.  You might need to find out where people get stuck and create better content to get around it.
  • You need to participate to get other people to participate.

Membership Site Reality

The simple membership site reality is that even when you launch, you will have a lot of new, ongoing issues around membership site marketing and membership site participation.  Be ready for them.

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