Pricing a Membership Site

Pricing is an interesting topic when it comes to membership sites.

The best advice I can give you is to start lower, build a happy group, then use the upcoming price increase as a marketing tool.  Keep raising the price every couple of months until your membership site subscription rate goes down.

Then you can back it off to the level that was most profitable for you.

I have heard that $27 is a good rate to maintain your membership site members while earning a good profit.

I certainly got more members at $9 instead of $27.  But one at $27 is like three of the smaller sales – and they members all seem to stay just as long.

When it comes to pricing your membership site, the only way you are going to be able to know what your best price point is will be to keep experimenting with it.  Just remember that it is easier to raise your price than lower it.  If you lower it, you end upneeding to cut what existing people are paying you.